TEN Cricket is a 24-hour sports channel dedicated to only cricket. Zee Network Owned the Channel. It was launched on 10 August 2010. Reaching over 55 million homes across the Indian subcontinent, Southeast Asia and Arab world. TEN Cricket is one of the three channels broadcast by the network, the others being TEN Golf, TEN Sports and TEN Action. The channel has live broadcast rights of all international cricket held in Pakistan, South Africa, Sri Lanka and West Indies.